Project Crunch

Year of First Investment:  2015


Established in 2002, Crunch is a leading premium snack food manufacturing and retailing company in the Philippines. Its key product is gourmet popcorn under a renowned brand which is sold through three main channels: (1) retail composed of 12 retail stores, (2) modern trade through groceries, supermarkets, and other retail outlets, and (3) institutional and export. In 2019, Crunch embarked on a relaunch of its retailing business which include the spinoff of its retail stores and establishment of new concept stores.


Crunch has a strong brand equity locally as well as in the international market. It is family owned and run by seasoned and experienced entrepreneurs in the food industry. Crunch has in-house manufacturing and product development capabilities, a nationwide multi-platform distribution model. It's gourmet popcorn brand is widely popular and accepted and has been a hit in the Philippines over the years.